Sponsorship Sales

SELL MORE
SPONSORSHIPS.

Your facility has millions in unsold sponsorship inventory sitting untouched. Naming rights, trackside signage, digital placements, hospitality suites, broadcast integrations, experiential activations - you're leaving money on the table every single race day. Most motorsports facilities monetize less than 20% of their available inventory because they don't have a dedicated sales team working it. Long Drive becomes your full-time sponsorship department - we audit, package, sell, activate, report, and renew so you can focus on running great events while we fill every open spot on the grid.

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Sponsorship Revenue Generated
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Renewal Rate
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Active Facilities
NAMING RIGHTS SIGNAGE PACKAGES DIGITAL INVENTORY HOSPITALITY SUITES BROADCAST INTEGRATION EXPERIENTIAL ACTIVATIONS VIP EXPERIENCES PA ANNOUNCEMENTS PACE CAR SPONSORSHIP VICTORY LANE BRANDING PIT ROAD SIGNAGE JUMBOTRON ADS FAN ZONE ACTIVATION SERIES TITLE SPONSOR TRACKSIDE BANNERS MEDIA PARTNERSHIP NAMING RIGHTS SIGNAGE PACKAGES DIGITAL INVENTORY HOSPITALITY SUITES BROADCAST INTEGRATION EXPERIENTIAL ACTIVATIONS VIP EXPERIENCES PA ANNOUNCEMENTS PACE CAR SPONSORSHIP VICTORY LANE BRANDING PIT ROAD SIGNAGE JUMBOTRON ADS FAN ZONE ACTIVATION SERIES TITLE SPONSOR TRACKSIDE BANNERS MEDIA PARTNERSHIP
THE PROBLEM

SPONSORSHIP ISN'T SELLING ITSELF.

Every empty banner, unsold suite, and unsponsored activation is money walking out the door. Most facilities know they're leaving revenue on the table - they just don't have the time, tools, or team to capture it.

UNDERPRICED
You're selling sponsorships based on what you think sponsors will pay, not what they're actually worth.
UNPACKAGED
No tiered packages, no category exclusivity, no clear deliverables. Sponsors don't know what they're buying.
UNWORKED
No dedicated sales team. No outreach system. No follow-up. You're waiting for sponsors to call you.
UNREPORTED
Sponsors don't know their ROI. No activation reports, no impression data, no renewal justification.
YOUR HIDDEN GOLDMINE

ASSETS YOU DIDN'T KNOW YOU HAD.

Most facilities monetize less than 20% of their sponsorable inventory. They sell a few banner spots and call it a day. We walk your entire property - physical, digital, broadcast, experiential - and identify every asset that a sponsor would pay for. Then we price it, package it, and build tiered offerings that give brands real options from $5K entry points to six-figure naming rights.

NAMING RIGHTS
$250K+
per year
SIGNAGE
$120K+
trackside + facility
DIGITAL
$85K+
web + social + app
HOSPITALITY
$150K+
suites + VIP
BROADCAST
$200K+
stream + TV + replay
EXPERIENTIAL
$75K+
fan zones + activations
PA + AUDIO
$60K+
announcements + music
CATEGORY
$100K+
exclusivity premiums
ESTIMATED ANNUAL INVENTORY VALUE
$0
Most facilities are capturing less than $200K of this.
THE SOLUTION

WE BECOME YOUR SPONSORSHIP DEPARTMENT.

Long Drive Marketing doesn't advise you on sponsorships. We sell them for you. We embed with your team, learn your facility inside and out, and run the entire sponsorship operation - from auditing every sponsorable asset on your property to building tiered packages, prospecting and qualifying potential sponsors, creating custom proposals, pitching decision-makers, negotiating contracts, activating partnerships on event day, delivering post-event ROI reports, and managing renewals. Your GM isn't cold-calling brands between managing operations. Your marketing coordinator isn't building sponsor decks at midnight. We handle all of it so you can focus on running great events while the revenue grows.

Track & Facility Specialists
Commission + Retainer Models
Full-Cycle Sales Team
THE PIPELINE

THE 6-PHASE SPONSORSHIP ENGINE.

From the first facility walkthrough to multi-year renewal conversations, every phase builds on the last. This is the same system that generated $1.2M in year-one revenue for a facility that had never run a structured sponsorship program.

01
AUDIT
Walk the property, catalog every sponsorable asset, benchmark market value
02
PACKAGE
Build tiered offerings from $5K to $250K+ with category exclusivity
03
PROSPECT
Research, qualify, and build target lists of brands that fit your audience
04
PITCH
Custom proposals, in-person meetings, contract negotiation through close
05
ACTIVATE
Signage, hospitality, digital fulfillment, event-day coordination
06
RENEW
ROI reports, upsell strategy, multi-year commitments that compound
WHAT WE DO

THE FULL SPONSORSHIP ENGINE.

Every phase of the sponsorship lifecycle, handled by people who have sold millions in motorsports sponsorships across tracks, series, and multi-use facilities nationwide. This isn't a consultant handing you a playbook - this is a dedicated sales team executing every step from first call to signed renewal.

INVENTORY DEVELOPMENT
Complete audit of every sponsorable asset across your facility. Naming rights, signage, digital, hospitality, broadcast, experiential, and emerging categories you haven't thought of yet.
  • Asset Audit & Valuation
  • Tiered Package Creation
  • Pricing Strategy
  • Category Exclusivity
PROSPECTING & OUTREACH
We build targeted prospect lists, develop custom proposals, and run multi-channel outreach campaigns to companies that should be sponsoring your facility.
  • Prospect Database Building
  • Custom Proposal Creation
  • Email & Phone Campaigns
  • Trade Show Representation
PITCH & CLOSE
From first meeting to signed contract. We pitch, negotiate, and close sponsorship deals on your behalf with professional sales materials and proven closing frameworks.
  • Pitch Deck Design
  • Meeting Management
  • Contract Negotiation
  • Deal Structuring
ACTIVATION & FULFILLMENT
Sold is just the beginning. We manage sponsor activation - signage installation, digital delivery, hospitality coordination, and on-site execution.
  • Signage Coordination
  • Digital Asset Delivery
  • Hospitality Management
  • Event-Day Execution
REPORTING & ANALYTICS
Sponsors need to justify their spend. We deliver professional post-event reports with impression data, engagement metrics, and clear ROI documentation.
  • Impression Tracking
  • Engagement Reports
  • ROI Documentation
  • Media Value Analysis
RENEWALS & GROWTH
The cheapest sponsor to close is the one you already have. We manage renewal conversations, upsell opportunities, and multi-year commitment strategies.
  • Renewal Management
  • Upsell Strategy
  • Multi-Year Structuring
  • Relationship Management
CASE STUDY

$1.2M IN YEAR ONE.

Results from a real engagement with a real facility. No hypotheticals, no projections - just documented revenue from a structured sponsorship program we built and executed from scratch.

REGIONAL MOTORSPORTS FACILITY
Multi-Use Racing Complex - Southeast U.S.
A 35,000-seat motorsports facility with zero dedicated sponsorship staff and less than $200K in annual sponsorship revenue. Long Drive audited 127 sponsorable assets they didn't know they had, built tiered packages from $5K to $250K, and ran a 6-month sales campaign targeting regional and national brands. Within the first year, we generated over $1.2M in new sponsorship revenue with a 92% first-year renewal rate.
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Year 1 Revenue
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Assets Identified
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Renewal Rate
NAMING RIGHTS SIGNAGE PACKAGES DIGITAL INVENTORY HOSPITALITY SUITES BROADCAST INTEGRATION EXPERIENTIAL ACTIVATIONS VIP EXPERIENCES PA ANNOUNCEMENTS PACE CAR SPONSORSHIP VICTORY LANE BRANDING PIT ROAD SIGNAGE JUMBOTRON ADS FAN ZONE ACTIVATION SERIES TITLE SPONSOR TRACKSIDE BANNERS MEDIA PARTNERSHIP NAMING RIGHTS SIGNAGE PACKAGES DIGITAL INVENTORY HOSPITALITY SUITES BROADCAST INTEGRATION EXPERIENTIAL ACTIVATIONS VIP EXPERIENCES PA ANNOUNCEMENTS PACE CAR SPONSORSHIP VICTORY LANE BRANDING PIT ROAD SIGNAGE JUMBOTRON ADS FAN ZONE ACTIVATION SERIES TITLE SPONSOR TRACKSIDE BANNERS MEDIA PARTNERSHIP

WIN ON THE TRACK.
WIN IN THE MARKET.

Whether you're a racing team chasing sponsors or a brand looking to activate in motorsports, we know the playbook. Let's talk strategy.

LET'S TALK

Free consultation. Real insights. No obligation.